I like the sound of that…"ubiquitous media." In fact, maybe I'll use that as the name of my next company. Ubiquitous. An adjective. Pronounced \yü-ˈbi-kwə-təs\. According to Merriam's dictionary, a word that began its use in 1830 to mean "existing or being everywhere at the same time; constantly encountered; widespread."
Ad Age just told me that "teens, tweens and adults" are "consuming ubiquitous media." Funny. I always considered that we consumed things like food, candy, beverages, booze. But now our tweens are consuming ubiquitous media. And at rates and levels never before imagined. Should we be alarmed?
They are consuming phones, tvs, computers, remotes. Content is bombarding their little brains at the speed of light. The speed of sound. The speed of thought. They are consuming with a fervor never before known. Chomping down content, rapidly.
Meanwhile, the virtual size of media is rapidly diminishing. We can carry around movies in our pockets. We can carry on conversations with dozens of people without ever speaking to them. Our children refer to having "talked" to someone they've never met after texting, IMing, tweeting, mailing or pinging. Not sure where all this ubiquity leads us.
Are we better off? More informed? Quicker? Stealthier? Or simply more aware of our ADD tendencies, inadequacies? Desires?
Feed me. Look at me. Try me. Do something with me. That's the cry of ubiquitous media.
Me? I think I'll go consume a sandwich.
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